04 June 2009

Bayer, DeCA, and AAFES team up to support Soldiers' Angels

Bayer Healthcare + Defense Commissary Agency + AAFES = Soldiers’ Angels Support

Bayer Healthcare has teamed up with the Defense Commissary Agency (DeCA) and the Army Air Force Exchanges (AAFES) to support Soldiers’ Angels, a volunteer-based non-profit organization that supports all branches of the U.S. Armed Forces through special projects, dedicated teams and individuals caring for our troops. Whether sending care packages, helping families at home, or assisting the wounded, Soldiers’ Angels makes a visible difference in the lives of our service members.

During the month of June, Bayer Healthcare will donate $0.05 for every $1.00 spent on participating Bayer products (Bayer Aspirin, Aleve, Alka-Seltzer, One A Day, and Citracal) to Soldiers’ Angels Adopt a Soldier program, at military commissaries and exchanges, up to a maximum of $20,000.

Bayer, DeCA and AAFES are supporting the promotion with in-store advertising and displays. Banner ads supporting the program will also be running the entire month of June on www.military.com.

Consumers will have the ability to send well wishes to the troops via www.bayercare.com. Well wishes will be compiled and sent to troops by Soldiers’ Angels starting in August.

About Bayer Consumer Care

The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer’s Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips’® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day®, One A Day® Prenatal and Flintstones™ vitamins.

About the Defense Commissary Agency

The Defense Commissary Agency with headquarters at Fort Lee, Virginia, operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5–percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices—savings worth about $3,400 annually for a family of four. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America's military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Sounds like a great time to stock up on Bayer products at your local commissary or PX.

No comments: