On May 7, executives from Chrysler Group LLC, Zac Brown Band and Soldiers' Angels stood wingtip-to-wingtip to announce the launch of Letters For Lyrics, a massive, nationwide effort to send one million letters to support our U.S. troops stationed across the world.
The project begins May 10 and in exchange for a letter, participants will receive a "Breaking Southern Ground" CD featuring three all-new songs from Zac Brown Band and songs from artists signed to the Southern Ground label. Visit your local Dodge or Ram Truck Dealer to write a card and get your CD, or join the Band at one of their concerts this summer.
As the organization that will deliver the 1,000,000 postcards to from Americans across the country to our servicemen and women around the world, Soldiers’ Angels is honored to be part of this exciting endeavor. For video of the launch event and for more info on the Letters For Lyrics program, including the latest official news, please visit Chrysler's Blog and ZacBrownBand.com.
Ram Truck Brand and Zac Brown Band Launch ‘Letters for Lyrics’ National Letter-Writing Campaign to U.S. Soldiers
• Write a letter and receive a “Breaking Southern Ground” CD featuring three all-new songs from Zac Brown Band.
• Goal to deliver 1 million letters to U.S. soldiers stationed across the world
• All U.S. Ram Truck dealerships will serve as collection points and provide letter-writing stations
• Letters to be collected at Zac Brown Band Concerts
• Soldier’s Angels to deliver letters to U.S. Troops on behalf of the Ram Truck Brand and Zac Brown Band
• Exclusive documentary-style footage of Zac Brown Band‘s USO tour directed by Darren Doane to debut on RAM Truck Brand’s Letter for Lyrics site
ATLANTA, May 7, 2010 - The Ram Truck Brand, in partnership with Zac Brown Band, kicks off “Letters for Lyrics,” a national letter-writing campaign targeted to U.S. soldiers. The goal for the Ram Truck Brand and Zac Brown Band is to send 1 million letters to U.S. troops deployed around the world.
In exchange for writing a letter to a U.S. soldier, participants will receive a special compilation CD titled, “Breaking Southern Ground.” This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown’s label, Southern Ground Records – Sonia Leigh, Nic Cowan and Levi Lowrey.
“The Ram Truck Brand is grateful for the commitment and courage that U.S. soldiers give to this country each day,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Our company has been steadfast in its support of America's armed services; we know these letters will help brighten a soldier’s day. We encourage our employees, suppliers and our customers to visit a local Ram Truck dealership to write or drop off a letter for these soldiers who protect our right to freedom.”
"We've had several opportunities to perform for the troops over the past year and each time we were deeply inspired by their positive attitudes and dedication to protecting our country and preserving our way of life," said Zac Brown. "We were so moved that we knew we needed to recognize their efforts in a big way. Our hope is that by combining our experience overseas, our music, and the good people at Ram Truck Brand, we will be able to rally a movement of support for our brave service members abroad."
Darren Doane, the CMT nominated director of Zac Brown Band's live 'Pass the Jar' DVD (Southern Ground/Atlantic) and their music video for the #1 hit "Toes," traveled with the band to the Persian Gulf to document the moving experience – capturing footage of the band performing for the troops and meeting individually with the men and women in uniform. Bringing the experience home, Doane has constructed several mini-documentary style videos which will be posted to RamTrucks.com starting today and updated throughout the coming weeks.
"This unique endeavor is derived from respect and admiration, from both the Ram Truck Brand and Zac Brown Band, for the men and women in the military,” said Marissa Hunter, Head of Ram Truck Brand Communications, Chrysler Group LLC. “It is our hope that these letters serve as a source of appreciation and comfort.”
Letters will be collected at Zac Brown Band concerts and all U.S. Ram Truck dealerships. People interested in writing a letter can visit any Ram Truck dealership where special “Letters for Lyrics” stationery will be provided.
Soldiers’ Angels, a nonprofit organization, will deliver the letters on behalf of the Zac Brown Band and the Ram Truck Brand. Soldiers’ Angels is a volunteer-led organization with over 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force, Coast Guard, along with veterans and their families.
“By standing wingtip to wingtip, the Ram Truck Brand, Zac Brown Band and Soldiers’ Angels will be able to help build morale to heroes in combat zones one million fold,” said Soldiers’ Angels founder and president, Patti Patton-Bader. “We are truly grateful to the Ram Truck Brand and Zac Brown Band for their help in ensuring that our heroes know they are loved and appreciated.”
The “Letters for Lyrics” campaign is part of an integrated marketing campaign for the 2010 Ram Heavy Duty and is supported with broadcast, print, digital and social media efforts that will run concurrently.
About Zac Brown Band
Zac Brown Band were named GRAMMY's "Best New Artist” in 2010. They also earned four Academy of Country Music Award nominations including one for "Entertainer of the Year." The band's double platinum-certified, major label debut ‘The Foundation’ (Atlantic) - one of Billboard's Top 20 albums of 2009 - features the band's first four #1 singles. Currently on the road with their "Breaking Southern Ground" national tour, Zac Brown Band will also join the Dave Matthews Band to perform at select shows across the U.S. this summer including New York's Citi Field. Zac Brown Band is represented by ROAR, a Beverly Hills-based management company. Additional information can be found at http://www.zacbrownband.com/
About Soldiers' Angels
Soldiers’ Angels is a full service deployed troop, military family, wounded and veterans service organization serving all those who serve all of us with over twenty very effective programs. We specialize in the unique needs uncovered by other agencies, military benefits and medical insurance. Founded in 2003 by Patti Patton-Bader, the mother of an army soldier deployed to Iraq, Soldiers’ Angels has grown from a small care package organization to major source of aid for all those who serve or have served in our Armed Forces. Last year, we provided over 25 million dollars worth of assistance. Our slogan, "May No Soldier Go Unloved," encapsulates the motivation behind Soldiers' Angels. By working together and sharing a common vision of service, the volunteers of Soldiers' Angels continue to demonstrate active care and concern for veterans, the wounded, deployed service members, and their families. From our very inception, the focus of Soldiers’ Angels has been: Helping bring home healthy soldiers. Visit www.soldiersangels.org, www.facebook.com/SoldiersAngelsOfficial and www.twitter.com/soldiersangels to find out more.
About the Ram Truck Brand
With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.
The Ram Truck brand will add to its award-winning truck lineup with the introduction of its all-new 2010 Ram 2500 and 3500 Heavy Duty trucks, Motor Trend's Truck of the Year. The new heavy-duty trucks provide customers with first-time innovations and features along with new standards of strength, utility and driveability, building on the Ram's leadership in the heavy-duty pickup segment.
Introduced in 2008, the Ram 1500 is a game changer in terms of its ability to "outsmart" and "out-tough" the competition with its bold exterior design, crafted and refined interior, engineering excellence, superb innovation and best-in-class features and amenities. The Ram 1500 also ranks at the top of Strategic Vision Inc.’s (SVI) 2009 Total Quality Index™ (TQI) in the full-size truck segment. According to the survey, the Ram 1500 leads the way with the highest Total Quality score of any truck in the 15-year history of the study. Customers specifically noted that the Ram has the best added storage capability along with the best truck interior ever rated by customers.
The Ram Truck brand will further enhance its commercial vehicle presence with the introduction of a "new crew" of commercial-grade work trucks: the new 2011 Ram 3500, 4500 and 5500 Chassis Cabs. Led by an all-new crew cab, the new 2011 Ram Chassis Cabs are built on a proven frame and chassis, and engineered for maximum uptime, optimum performance and enhanced commercial capability.
The Official Ram Letters for Lyrics website is
http://www.ramtrucks.com/en/letters_for_lyrics/
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